How to promote your children’s book online
Finding out that your child has finished his/her first book as an author is a moment worth celebrating. But now you don’t know how to promote your children’s book online to share it with as many people as possible. In today’s book world, it is essential that you must follow the right strategies to promote your children’s books online and strengthen the trend of online reading for kids. It is better to choose some strategies to focus on to determine what works best for you. Here are the 12 best tips to promote your children’s books online.
- Build trust
Excellent marketing starts with you and the way you visualize yourself. As an author, your name is your trademark. As such, a well-written author profile is required. Let the potential readers feel they know you. Build trust among your readers to let them know they will not regret the decision to read your book.
- Make your book available online free of cost
Several websites and platforms are offering free online books for kids. Choose one of the best platforms for free children’s books online and promote your children’s book. Offering free books to read online for kids is an essential strategy for promoting your children’s book online. When the book is available free of cost, many people will access and read the book. Chances are also there that the readers may recommend your book to other parents.
- Use social media
Social media is all about people. Depending on the social media platforms you are active on, you can advertise and promote your new children’s book on Facebook, Twitter, Instagram, Pinterest, and LinkedIn. Facebook groups and pages are a great place to display and promote kid’s books to read online. You can inform group members about your children’s book.
- Consider guest post
Guest posts mean posting articles on other websites, magazines, or blogs. Publishing a guest post is an excellent strategy because it directly targets your ideal audience. However, it does take a little longer, as you not only need to find the right blogs or magazines to promote, but you also need to write a valuable and insightful article to attract the potential readers.
- Podcast
You only need a potential individual to listen, receive your message, and forward it to others. Podcasts can be a compelling way to get your children’s book widely known. There are podcasts for children. The beauty of a podcast is that you don’t just have to talk about the book. You can talk about your children’s book writing experience and the story behind it. The motivation behind this book and how was your experience writing this book. These are all questions that people ask me over and over, so use your journey to become an author and introduce yourself to these podcast hosts.
- Ask influencers for reviews
School visits are a fun and effective way to promote your children’s books. Influencers are the individuals who influence potential buyers. Ask an influential person to provide you with an editorial review. Influencer review can add incredible credibility to your book. If they agree to do a review, they are more likely to promote or mention your children’s book to their fans. It is a great promotion strategy, and it works if done right.
- Online libraries
Libraries love to add new children’s books and donating a free copy to an online library is a great way to promote your book. It also allows libraries to recommend it to readers and their parents. Search for top online libraries and
- Media coverage
Strategic media access to your children’s book will help attract media attention in the media, blogs, and publications that serve the parents who will buy the book for their children. This will help increase your visibility and increase your book sales. If you do not have experience in media or public relations, it may be in your best interest to employ a professional book marketing agency. Make sure to hire the right agency that has knowledge, experience and resources of the industry to ensure proper media coverage and increase your sales.
- Multidimensional promotional program
Successful marketing of free children’s books requires a multifaceted promotional program. Since no two titles and authors are alike, it’s important to think about what works best for you. The power of recommendation is essential to what marketers call book discovery. Everything you do has to be designed to do it.
- Categorize your ideal clients
One of the biggest problems faced during the marketing of children’s books is that they don’t spend time identifying the perfect reader. To market your children’s book successfully, you need to know who you’re marketing it to. Unless you have an unlimited budget, you will not be able to sell your children’s books to everyone. This is why it is so important to know clearly who your ideal client is.
- Build your following
You don’t need thousands of followers before you publish your children’s book. You just need to build your following. When you have followers, you can reach the people interested in your children’s book, and in your children as an author. Go behind the scenes and interact with your ideal customer, and your books will sell themselves.
- Keep writing
There are many ways to promote a recently released children’s book. But with limited time and a limited budget, it’s important to focus on the methods that work best. Moreover, start writing your next children’s book as soon as possible. Repeated publishing improves your reputation and increases your subscribers.
We know that popular children’s books remain favorite and loved for many years to come. Spreading the news is very useful, and once you’ve built momentum, you don’t know how far you can go with sales and fame. If you are searching for some great way to promote your children’s book online, consider these tips to make your children’s book a great success.
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